Meta just previewed Muse Video 👀

Good morning. Meta previewed Muse Video alongside the launch of Muse Image, and it already has creators and talent agencies fired up. Adobe is acquiring Topaz Labs to bring AI video enhancement into Premiere and Firefly. And a Suno-generated song about Puerto Rico got so big that the tourism board flew the creator out and shot an official music video. What AI tool are you using to make music right now? Hit reply and tell me. We cover all three below.

Meta launched Muse Image and previewed Muse Video on July 7. Muse Image is live now in Meta AI, Instagram Stories, and WhatsApp. Muse Video, built on the same pretraining base, generates video with native audio and is ranked #3 on the Arena leaderboard for text-to-video. It's not publicly available yet, but the preview is real.

The controversy started immediately. Muse Image launched with a feature that let anyone @-mention a public Instagram account and use that person's photos as a reference for AI-generated images. CAA, the biggest talent agency in Hollywood, called it out publicly, comparing it to the Sora backlash. Meta pulled the @-mention feature within 48 hours after the pushback, saying it "missed the mark." But the underlying model still uses Instagram data for social context during image generation. The opt-out process exists but isn't prominent.

For creators, Meta entering AI video changes the distribution math entirely. Muse Video will live inside Instagram, WhatsApp, Facebook, and Messenger. That's 3+ billion monthly active users with native access to AI video generation without downloading a separate app. When Muse Video goes live, it won't need to win on quality. It just needs to be good enough inside the platforms where people already post. That's a different kind of competitive threat than what Runway or Kling face.

Adobe announced it's acquiring Topaz Labs, the Emmy-winning AI company behind Topaz Video, Topaz Photo, and Topaz Gigapixel. If you've ever upscaled footage, removed noise, sharpened a blurry frame, or stabilized shaky video using AI, there's a good chance you've used their tools. Millions of creators and filmmakers already do.

The big deal for video creators is Topaz's Neurostream technology, which lets complex AI models run locally on consumer-grade GPUs instead of requiring cloud processing or high-end hardware. Adobe is integrating Topaz models across Firefly, Premiere, Photoshop, and Lightroom. That means AI upscaling, denoising, stabilization, and frame interpolation will be built into the tools you're already editing in. No more exporting to a separate app to clean up your footage.

For creators working with AI-generated video, this is especially relevant. AI-generated clips often have subtle quality issues like softness, compression artifacts, or inconsistent detail. Having Emmy-winning enhancement tools baked directly into Premiere and Firefly means you can clean up AI output without leaving your editor. Topaz products will also remain available as standalone apps after the deal closes in H2 2026.

Bill Stiteler, a Pittsburgh content creator who goes by Saxboy Billy, wrote lyrics about a trip to Puerto Rico, sang them into his phone, and fed them into Suno. The AI music generator turned it into a fully produced track. He posted it on TikTok in April. It now has over 500,000 social uses of the sound. Charlie Puth lip-synced to it. So did Sarah Hyland, Jennifer Love Hewitt, and Luke Combs. It became summer 2026's most unexpected hit.

This week, Discover Puerto Rico flew Stiteler to the island and produced an official music video. The video features Old San Juan, El Morro, Toro Verde Urban Park, and beach spots in Luquillo and Fajardo. They also released a karaoke version with a coquí frog hopping along the lyrics. This is the first time a national tourism board has officially partnered with an AI-generated song.

For creators, this is the clearest example yet of AI-generated content crossing over into real-world commercial value. Stiteler didn't need a record label, a distribution deal, or a production budget. He needed a prompt, a posting schedule, and a song that hit the right emotional note. The backlash exists. Some artists recorded fully human versions in protest. But the tourism board saw 500K uses of the sound and made a business decision. That's the AI content economy in 2026.