Midjourney will now edit your images with a sentence 🎨

Good morning. Midjourney just made it so you can edit any image by typing what you want changed, no masking or fiddly tools. Instagram is finally going after accounts that pass off fully AI people as real, with reach cuts if they don't come clean. And a viral mom-drama saga about banned Oreos that had millions of people picking sides turned out to be a paid AI ad. Do you follow any AI creator accounts? Hit reply and tell me. We cover all three below.

Midjourney started testing a new Edit Model this week, and it bundles all its editing tools into one place where you just type what you want. Change a shirt from red to blue, drop someone into a new background, extend the edges of a photo, or blend up to four reference images into one, all by writing a plain instruction like "change this to old film photography." No more fussing with separate tools for each job.

Midjourney's editor used to run on an old, weaker version of the model, so edits came out noticeably worse than fresh generations. This changes with the V8.2 update. For anyone making characters, or any series that needs to look consistent, you can take one good image and tweak it over and over with typed instructions instead of regenerating from scratch. Worth playing with if Midjourney is already in your rotation.

Instagram announced this week that accounts built around a fully AI-generated person now have to label themselves as an "AI-generated profile," and if they don't, their reach gets cut. No more showing up in Reels or the Explore page, which is exactly where fake influencers were quietly racking up followers by passing as real humans. Label yourself honestly and nothing happens to your reach. Hide it and the discovery pipeline goes dark.

To be clear: this is only for accounts where the person themselves is fake, a synthetic influencer. If you're a real person who uses AI to edit photos, generate B-roll, clean up captions, or make graphics, this does not apply. Instagram is drawing a line between using AI as a tool and being a fake human, and only the second one gets penalized.

Platforms are starting to make undisclosed AI people a losing bet, at least on Instagram. For real creators that's good news, the wave of fake influencers you're competing with just got a reach penalty. And if you ever build an AI character on purpose, the play is obvious: label it, lean into it being AI, and you keep your reach. Honesty is now the profitable option.

Over the past week the internet got completely wrapped up in "Oreogate" a saga of screenshots from a parent group chat where a mom named Michelle demanded everyone stop packing Oreos because her daughter wasn't allowed them. It spiraled into 13 escalating installments, each one turned into an AI-generated song, and the first video alone passed 10 million views. Parents took sides, pediatricians weighed in, people filmed themselves buying Oreos out of spite.

Then it came out that the whole thing was a paid partnership with Suno, the AI music app used to make all those songs. The account posting it was three weeks old and contained nothing but Suno-sponsored drama videos in the exact same format. When people asked the creator straight up whether any of the Michelle drama was real, she dodged, said she wasn't "getting into specifics," and then stopped answering. Oreo the brand had nothing to do with starting it and just jumped on the wave once it blew up.

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Thanks for tuning in!

-Kevin